Gyms Crack Down on Influencer Filming and Photography

As influencers and amateur photographers increasingly use gyms as backdrops for photoshoots and workout videos, health clubs across the UK are starting to fight back. Citing concerns around privacy.

As influencers and amateur photographers increasingly use gyms as backdrops for photoshoots and workout videos, health clubs across the UK are starting to fight back. Citing concerns around privacy, safety, and disruption to other members, major chains like Virgin Active, PureGym, and Fitness First have begun implementing restrictions on filming and photography within their facilities. 

The Iron Life: The Weightlifter's Newsletter

The trend of filming gym content for Instagram, TikTok, YouTube, and other platforms has grown exponentially in recent years. But gym-goers focused on their workouts often don't realize or consent to being included in the background of these photos and videos. And elaborate lighting setups and tripods on the floor can create hazardous conditions. 

Pure Muscles Gym in Walthamstow, London instituted a weekend ban on tripods after constant issues.

Virgin Active states they will ask members to delete concerning images, and Fitness First insists anyone potentially photographed or filmed must explicitly consent.

According to fitness instructor Erin Blakely, who has worked with major national gym chains

The Iron Life: The Weightlifter's Newsletter